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As a Category Development Manager, you will adopt, enrich and implement the central Nestlé Purina Europe (NPPE) category strategy in the local Swiss market. You will put into practice the local channel strategy with a clear focus on the Specialist channel (Pet Superstores) as well as the E-commerce channel. You will work closely with the local Sales and Marketing teams to deliver superior category growth, a comprehensive channel and distribution strategy, and solid execution of our portfolio and promotional strategy at the POS.

Tasks

  • Drive sustainable category growth by adapting and enriching the European Purina category strategy for the Swiss market.
  • Build customer category strategies that unlock growth through insights, data and strong customer collaboration.
  • Lead promotional planning and performance evaluation to improve commercial impact across key channels.
  • Shape assortment, distribution and shelf recommendations that respond to shopper needs and market opportunities.
  • Deliver effective shopper activation and digital shelf initiatives that strengthen brand visibility and customer engagement.
  • Coach and partner with the eContent Specialist to deliver the eContent roadmap and optimize customer content.

Requirements

  • Bring strong category management, trade marketing, sales or marketing knowledge to translate strategy into business growth.
  • Apply analytical thinking to turn shopper, customer and market data into clear recommendations.
  • Use strategic thinking and commercial curiosity to identify opportunities across specialist retail and e-commerce.
  • Experience in e-commerce/digital is a plus.
  • Collaborate confidently with customers and cross-functional teams to build trusted relationships and deliver shared results.
  • Communicate fluently in English; German and French are an advantage.
  • Demonstrate courage, collaboration, speed and continuous learning.

Benefits

  • Inclusive and respectful hiring experience with reasonable accommodations if needed.
  • Fully accessible workplaces supported by a strong safety culture.
  • Modern installations and procedures to ensure a safe environment for everyone.
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Über uns
Nestlé S.A. ist ein Schweizer Lebensmittel- und Getränkeunternehmen mit Hauptsitz in Vevey. Das Unternehmen entwickelt, produziert und vertreibt weltweit ein breites Sortiment an Nahrungsmitteln und Getränken, darunter Kaffee, Milchprodukte, Schokolade, Frühstückscerealien, Fertiggerichte sowie Tiernahrung. Nestlé betreibt Produktionsstätten und Vertriebsorganisationen in zahlreichen Ländern und gehört zu den grössten Unternehmen der globalen Lebensmittelindustrie.
Das Team

You will work closely with local Sales and Marketing teams and partner with the eContent Specialist.

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