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Proton was founded in 2014 by scientists from CERN on the belief that privacy is a fundamental human right. Since then, Proton has built the world’s largest encrypted email service and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar, serving millions globally to protect their freedom, fight censorship, and keep their data safe. Proton is profitable, independent, and hires selectively from the top ~1% of applicants. The team consists of 500+ members across 50+ countries, moving fast with light hierarchy and prioritizing impact. If you want to do meaningful work with high-caliber people, Proton offers this opportunity.

Tasks

  • Be the voice of the customer in every conversation, leading user research initiatives to identify the right target segment and understand their needs.
  • Shape the value proposition across products with a deep understanding of a user’s jobs to be done, aspiring to redefine the category.
  • Act as the connector between product/business unit teams and the marketing team, influencing product roadmap to shape launch cadence and pushing marketing strategy upstream into key product and business decisions.
  • Develop the marketing strategy and plan for all Proton products, ensuring alignment with growth goals, product roadmap, and ecosystem development.
  • Lead marketing teams through execution against these plans, making quick and decisive decisions, troubleshooting and solving problems involving multiple teams inside and outside of marketing.
  • Be a prominent leader within the marketing team, driving forward Proton’s values and evangelizing marketing initiatives across the organization.
  • Play a key role in leadership team discussions and be a strong voice for how products shape the overall privacy ecosystem.

Requirements

  • 12-15 years of experience in a product marketing role in B2C tech companies, preferably in online privacy, cybersecurity, productivity, and other SaaS contexts.
  • Voracious early adopter of new technologies across diverse fields from privacy to artificial intelligence, cryptocurrency, and cybersecurity.
  • Innate ability to understand complex and technical products and develop human-centric messaging that is simple, but not simplistic.
  • Deep experience managing marketing campaigns, with knowledge of what levers drive various aspects of growth, from awareness to consideration, activation to monetization.
  • Strong empathy for the customer, user-centric mindset, and unwillingness to lower standards.
  • Proven track record in marketing successful product launches in fast-paced environments.
  • An unconventional approach to marketing, with a preference for earned-first marketing over conventional advertising campaigns.
  • Ability to build propositions and messages that resonate in the context of community, advocacy, social, and content, rather than just conventional advertising messages.
  • Natural-born leader who will lead the product marketing function and be a key leader across the marketing organization, shaping overall audience, marketing, and communications strategy.
  • Work ethic of going above and beyond to make things happen, ability to be hands-on and thrive in a fast-paced environment with strong project management skills.
  • Strong ability to hustle and problem solve; blockers are there to be unblocked and no problem is too big. Strong leadership attributes and not afraid to lead the conversation.
  • Generalist understanding of the spectrum of marketing fields with the ability to work with and direct teams including content, SEO, social, community, paid acquisition, and lifecycle marketing.

Benefits

  • Work that matters: millions of people trust Proton with their privacy, and the impact is measurable.
  • Work with smart and dedicated people from diverse backgrounds, including top academic institutions and organizations.
  • Join a strong brand: Proton Mail is a staple of online security and privacy and has been featured in popular television and film productions.
  • Technology: receive the right hardware and software to do your best work.
  • Learning & Development: investment in your growth with real challenges and ownership from day one.
  • Employee Benefits: strong health coverage, solid retirement options, generous leave, and wellness support.
  • Stock Options: opportunity to be an owner of the company from day one.
  • In-person collaboration: offices across Geneva, Zürich, Barcelona, London, and more, with face-to-face collaboration.
  • Food: lunch and snacks provided every day in offices.
  • Transport: coverage for public transport, bike allowances, or parking.
  • Flexible Working: own your schedule and set hours that work for you and your team.
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Über uns
Proton AG ist ein Schweizer Technologieunternehmen mit Fokus auf Datenschutz, digitale Privatsphäre und verschlüsselte Online-Dienste. Das Unternehmen entwickelt und betreibt Produkte wie Proton Mail, Proton VPN, Proton Calendar, Proton Drive und Proton Pass für Privatpersonen, Unternehmen und Organisationen. Proton stellt sichere Kommunikations-, Speicher-, Identitäts- und Internetdienste bereit und verbindet Softwareentwicklung, Sicherheitsarchitektur, Verschlüsselung, Infrastruktur, Nutzerplattformen und digitale Privatsphäre innerhalb eines international tätigen Schweizer Unternehmens.
Das Team

The marketing team collaborates across digital, social, content, and other functions, with a light hierarchy and a focus on impact. Team members come from leading organizations and elite academic backgrounds, working together in a fast-paced environment.

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