This is a full-time research associate position (100%), salaried in accordance with the university's guidelines. The chair of Prof. Dr. Reto Hofstetter offers a young, highly motivated environment with excellent infrastructure. You will have the freedom to pursue your own research agenda, the time to do it properly, and financial support for your projects, from data collection and participant incentives to conference travel. You are encouraged to publish in top-tier journals and supported in your development through continued training at international institutions. Projects run in cooperation with top international universities and leading companies. Regular conference participation helps you build your own international network early on. The University of St.Gallen is among the leading business schools in Europe, with a large and active doctoral community.
Tasks
- Conduct independent research at the intersection of consumer behavior, marketing and technology (e.g., (agentic) AI, AR/VR, Social Media)
- Apply and develop consumer behavior theory in the context of new technologies in marketing
- Conduct empirical research using online experiments/surveys (e.g., Qualtrics and Prolific) and conduct statistical data analyses using Python or R
- Partner with leading Swiss and international companies in applied research projects at the intersection of technology and marketing
Requirements
- An above-average degree in business administration, economics, psychology, computer science, data science, or related fields
- Strong interest in scientific questions related to the fields of digital marketing and technology/AI in marketing
- A high level of personal initiative and goal orientation
- Excellent command of written and spoken English; knowledge of German is beneficial
- Proficiency in statistics and, ideally, basic coding skills in R/Python
- Exceptional analytical and conceptual abilities
Benefits
- Inspirational work environment
- Executive education opportunities, including internal seminars, e-learning, coaching, and collegial advice
- Support for external training and executive education, both financially and with regard to time required
- Modern IT infrastructure and nationwide access to scientific information via HSGswisscovery
- Culture of cross-functional collaboration and opportunities to build valuable relationships
- Regular exchanges and internal events
- Flexible work time models with a variable number of hours per week
- Part-time positions, 16 weeks of maternity leave, subsidised crèche, and support with childcare during vacations
- Equal opportunities for all employees and students
- Diverse range of sports activities, most free of charge
- Campaign weeks for corporate health management
- Fruit in the workplace
- Canteen with a wide selection of freshly prepared meals at discounted prices
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Das Team
The chair of Prof. Dr. Reto Hofstetter offers a young, highly motivated environment with excellent infrastructure. Projects are conducted in cooperation with top international universities and leading companies.